Business and Small Business

Small businesses complicate their efforts in trying to uncover international business opportunities. Their own personal actions have far more impact on their success than relying on translators and looking for foreign joint venture partners.

The small actions you can take at home will have more immediate impact on your international business development than the services you can buy. Why is this? The more interaction you have in learning more about your foreign markets, the more you will be able to equate your acquired market knowledge with the products and services you sell.

Yes, you will probably end up needing the services from your target market. But the knowledge you can acquire from the countries where you would like to grow your business is priceless.

Sure translations are important. Adapting your sales materials to for a perfect cultural fit is important. But if you can start off from where you are, with what you have, you will learn a lot more in the process and you will make a better choice when seeking to get those foreign services.

Actions: If you already have some international clients or prospects:

Develop those contacts further, so that you can learn more about those clients. – Call them up.
Find the appropriate person to speak with.
Talk to him.
Ask him if he liked your products and why.
Ask how he finds your products different to what he can buy locally.
Ask him if he knows anyone else locally who could benefit from your product.

Actions: If you do not already have international clients and don’t know where to start:

Which market do you think your product might sell well in?
Or is there an international market that really attracts you?
Choose a country and start researching.
Google your competition in that country.
Use Google Advance Search to set the country.
Use automatic website translation software to read online.
Get a feel for the market.
Then pick up your phone, call your embassy in that country.
Are there any other associations in that country for professionals from your country living there?
Get on the phone and start talking to people.
If you feel you are not getting anywhere, change your conversation style.
Ask different questions.

You need to know as much as possible about each specific foreign market. Start off slowly, one country at a time. Make a concentrated effort to understand everyone’s opinion. You will begin to see a path to take.

Next Step

Once you have a basic understanding of your foreign market. Create a localized website, in your target country. Start with a mirror image of your main website.

You will need to adapt your communication to local cultures. Ask for local market feedback. Depending on your target market you may be able to do this in your own language.

You may want to set up a landing page with a survey for locals in their own language. It would probably be a mistake to translate your entire main website before getting feedback from your target market. Keep any translations to a minimum in the first stage.

Think of the actions you can take to build relationships with these foreign clients. Do not be afraid of language barriers. Simply present yourself truthfully and show your eagerness to learn how to do business in their culture.

When people see your willingness to meet them on their territory, they will notice you. The more action you take, the more you will be visible and the faster you will open your new international markets.

Are you committed to speeding up your international sales cycles?

Learn how to combine cross-cultural marketing tools and international sales strategies for faster sales.

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Would you like to develop your international business?
Are you a beginner at international sales and marketing?
Read the Beginners Guide Discover Your International Business

You’re still reeling from the holidays and just when you think you can take a breather, boom – it’s tax time. Your palms start to sweat and your stomach starts to churn. You ask yourself if you’ve saved all the appropriate receipts and numerous other scraps of paper you need for filing. There’s a lot to account for if you have given to charity, done errands for the boss in your car, had investment gains or losses – and even more if you have a business. You need all the backup you can get to do your taxes correctly.

If you’re single, renting, making less than six figures working a regular job and just have a business “on the side,” you’re probably good to go for doing your own taxes, at an online service or the old-fashioned fill-out-the-forms method. If there is anything you are unclear about, however, it is probably a good idea to go to an H&R Block office or another tax preparer.

More business, more tax forms

On the other hand, if you’re a small business owner there are a few things you must do in order to prepare for tax season. First, unless you are the only employee and you run your business from the house, you should hire an accountant or CPA, someone qualified (and licensed, or “enrolled”) to do the preparation and who is knowledgeable about tax laws. Next, make sure you have all your documentation. Keep in mind the IRS can audit you, so take the time throughout the year to make separate files for your business and personal paperwork. Keep every receipt, note every mile driven and write dates on everything.

Frankly, you should give some thought to what is called “tax planning.” This is the way to ensure that you have deductions that are beneficial to you, such as retirement plans and other strategies that will help reduce your tax liability. You should plan your business operations with taxes in mind. It involves much more than simply keeping good records and looking for deductions. You may need to do some research here, or call on a professional financial planner of some kind, to organize your business in such a way as to minimize taxes. And the bigger your business gets – when you go from sole proprietor to partnership and on to incorporation – you will have more planning to do, more forms to fill out and, probably, plenty of reasons to get some professional help.

Common sense things

Try to get your taxes done on time. Waiting to do your taxes can be costly in fines, even with an extension. Don’t put it off, because hurrying through a business return on April 14th is a surefire way of making a mistake. It is wise to be ahead of the game and do your taxes early, just as it is wise to seek the counsel of a reputable tax professional to advise you on where and how you can save yourself from making tax blunders.

If you’re having trouble finding a good tax professional, ask! You should seek referrals from your trusted colleagues and business acquaintances. Get a few names and then check them out yourself. Interview those individuals and see if you like the way they do business, then go from there. Word of mouth is often the best way to make a great connection. However you decide to handle your business or personal taxes, make sure you do things honestly, on time and with your documentation in order, so you will feel comfortable signing on that most important bottom line.