Facts About Small Businesses in Ireland During 2008

This report presents a comprehensive picture of the contribution of small enterprises in Ireland. The report contains data on the contribution of small businesses in industry, services and construction, as well as statistics on the labor, the knowledge-based economy and workforce. It also includes international comparisons.

In the report, a small business is defined as an enterprise which employs fewer than 50 people. Statistics on medium (50-249 persons) and large enterprises (250 or more people) are included for comparison.

Highlights of the report are:

Industry: Production and employment dominated by medium and large enterprises

* In 2005, four of the five industrial companies (81%) were small businesses with fewer than 50 employees. This company employs 50,000 people, slightly more than one fifth of total industrial employment. * The larger companies (50 or more persons) employed 181,100 people in 2005 and generated 93% of the total turnover in the industry. * The vast majority of small industrial firms were Irish owned (95%). Nearly 42% of larger companies are foreign-owned.

Services: More than 380,000 employees of small businesses in the service sector

* In the service sector, almost all companies (98%) were small. There were 82,100 small businesses, employing over 380,000 people in the service sector in 2005. That was more than half of total employment in this sector. * Small businesses account for nearly half (49%) of total turnover in the services sector, and generates a turnover of nearly ? 81.6bn in 2005. * Nearly half of small businesses in the service sector are the property of the family (47%). The vast majority of these family businesses employed fewer than 10 people.

Construction: Small businesses occupied two thirds of all people who work in construction

* According to the Quarterly National Household Survey, there were 253,200 employed in construction in the fourth quarter of 2005. Of these, 211,000 have indicated that they worked in small businesses (fewer than 50 employees), while 24,500 have indicated that they worked in large enterprises (50 or more employees). A further 17,600 not specify the number of employees to their jobs.

* Among the 253,200 people employed in the construction industry, more than 65% worked for very small concerns employing less tha ten people.

Salaries and wages: 54% of private sector employees in small firms earned between ? 10 – ? 20 per hour in 2006

* The average hourly wage in small businesses were ? 15.22 in 2006 compared to ? 19.38 in companies with 50 or more workers in 2006.

* The average annual salary for employees in a small business amounted to ? 32,453 in 2006. The average wage in large enterprises was ? 44,794 per year.

Knowledge-based economy: the larger companies have shown higher levels of e-government activities

* Small businesses generally not more modern information and communication technology than larger companies.

* Almost all companies with 10 or more employees were connected to the Internet that two-thirds of businesses with fewer than 10 employees to use the Internet.

Size of work: almost 56% of employment in small workplaces

* In all areas, 56% of jobs in workplaces where fewer than 50 persons were employed in the second quarter of 2007. A total of 1175800 people worked in small workplaces. Of these, 839,300 were employees, 216,600 are self-employed and 107,900 are self-employed with employees. These figures include agriculture and the public sector and the economy.

* Among the 316,300 non-Irish nationals in employment in the second quarter of 2007, less than half (47%) worked in small workplaces.

EU comparison, the value added in small construction firms in Ireland was three times the EU average in 2005

* Almost three-quarters of production in Ireland turnover was generated by large companies, while the EU average was 60%.

* In 2005, Ireland is recorded but the gross value added per employee of ? 51,600 in the distribution of services. The EU average was ? 33,000 per employee. * The gross value added per employee in the construction industry in Ireland was significantly higher than the EU average for all types of employment dimension.

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The main reason why 95% of online businesses fail is because of poor sales letter. Write your sales letter with an Individual in mind; think as if you are writing personally to them. People love to read good stories, tell them stories that illustrate a point you are trying to make.

1. Heading.

Write attention grabbing & powerful heading. Remember you have 15 seconds or less to capture your visitors attention before they click away. Offer the best benefits or the biggest promise to your visitors. Increase there curiosity by showing them self-serving benefits. Your heading should immediately create a desire in the reader to want to know more.

2. Testimonials

One of the biggest problem on the internet is being believed. Testimonials are the best way to assure people that you are not a scam artist. People want to know what others are saying about the product. In fact a good testimonial from respected well-known authorities within your targeted field will definitely build your credibility & boost sales . Try to include a testimonial as close to the top of yoursales letter as you will get people immediately believing what you say even before they read your sales letter.

3. Build Interest.

Build interest in your reader by discussing a problem or telling a story. The first part of your sales letter should build interest in your readers and try to expand the benefits you got people excited about in your headings. People love to read stories, for more details visit to www.sales-letter-secret.com so tell them some exciting story of your past experience, but remember the story should be within your targeted field.

4. Bullets.

Bullets are one of the most powerful persuader in sales letter. People spend a lot of time reading bulleted list. Bullets arose the curiosity of your visitor, for more details visit to www.killer-sales-letters.com so use them to stress the benefits of your products or services and spell out exactly what’s included in your offer. Make you bullets like a mini heading. Use them to narrate the benefits of your products in a step-by-step way.

5. Comparison.

To prove that your product or services is of a great value you need to show them what you are offering is much better them your competitors. Show them that others are charging much more for a less quality product then yours. Explain them that they are getting a better deal by ordering from you. This way you can prove your products or services are of a great value.

6. Bonuses

Make your offer different & valuable by adding some good products as bonuses. Don’t give away outdated junk as a bonus it will damage the credibility of your main product. Your bonuses should be as good as they can sell on their own. Remember sometimespeople buy the main product just because of the bonuses.

7. Guarantee.

If you have a good product then there is no need to worry about offering a strong guarantee. Make your guarantee look like a personal promise. Try to convince your visitors that they have nothing to loose all the burden is on you to deliver what you promised.

8. Demand Immediate Action

Include a deadline to create a sense of urgency in the mind of your customer. Nobody wants to make a decision, so let your customer know that they will be missing out on a great deal if they don’t act now.

9. What to do next?

Don’t make your customer guess what you want them to do next. Tell them clearly that “ Click here” to order or get immediate access. Make this process as simple & understanding as you can.

10. P.S.

P.S. is very important part of your sales letter as most of your site visitors will immediately scroll down to the end of your page to find out how much it would cost.

A P.S. is a best place to summarize your product or services as visitor checking your price will also have a detailed description of what they will get if they order now.


 

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